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Gamification Guru Yu-kai Chou joins advisory board.

Edinburgh-based software developer Incentive Games have announced the addition of internationally renowned Gamification trailblazer Yu-kai Chou to their Advisory team. The company has long followed Yu-Kai’s work and plans to apply his considerable expertise, including his pioneering Octalysis framework, to their products.


Author of “Actionable Gamification” and a regular speaker and lecturer on Gamification and motivation, Chou has worked with the biggest and the best; improving over 1 billion user experiences working with giants like Google, Lego, Tesla, TEDx, Huawei and Turkish Airlines. One of the earliest pioneers in Gamification, Yu-Kai has been named “Gamification Guru of the Year” in 2014, 2015 and 2017 by the World Gamification Conference, a testament to his continued research and contributions to the Gamification space.


Incentive Games develop games specialised to deliver value to the iGaming industry. Whether reinvigorating stale userbases or building them from scratch, Incentive Games acquire, retain and monetise users by delivering high quality, dynamic gaming content set within a casual, social framework to make their clients’ users go further. As Incentive Games continue their expansion through the USA and African markets, Yu-kai’s expertise will be invaluable in sharpening the competitive advantage of IG’s product suite.


“We are thrilled to have Yu-Kai Chou joining the Incentive Games team, his work in gamification and behavioural design is truly best in class, we can’t wait to implement his ideas into our games going forward” said John Gordon, CEO of Incentive Games, on the announcement.


Formerly ‘Premier Punt Group’, Incentive Games have been moving from strength to strength since completing their B2B rebrand in late 2018. Previously designing industry-specific customer acquisition and retention software, Incentive Games has diversified their offering significantly with general purpose products now applicable to any industry.


Under the guidance of Yu-Kai, Incentive Games look to further hone the user experience across all their products, driving the user acquisition, retention and monetisation value of their games and capturing more competitive market share in 2019 than ever before.


Incentive Games will be attending iGB Live! 2019 in Amsterdam 16-19 July. If you wish to book a meeting or have a chat at the conference please email dan@incentivegames.com

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