Incentive Games ended 2018 on a high with the addition of a new Chief Technology Officer, Mike Stephen. Mike has 15 years’ experience in software engineering, much of that time Mike was responsible for delivering gambling solutions to some of the world’s largest bookmakers such as William Hill and Ladbrokes, and now leads all technical integrations and software development for Incentive Games.
“I’m delighted to be able to come in as CTO of Incentive Games; beyond the products themselves, the team here is driven, ambitious and innovative.” Mike said on joining the company, “Incentive Games is very well positioned to enter a range of markets around the world with a robust product suite and I’m very much looking forward to working with such a fantastic team to achieve the market capture we are aiming for through 2019.”
Incentive Games build software for businesses which allows them to acquire customers at a fraction of the industry standard cost through innovative gamification. They create engaging, accessible apps which go beyond customer acquisition in providing businesses the means to retain their existing customers more effectively, as well as monetise their client’s existing userbase through in-app purchases and upselling.
Formerly Premier Punt Group, Incentive Games have been moving from strength to strength since completing their rebranding campaign in late 2018. Building on their success designing industry-specific B2B tools as PPG, Incentive Games has diversified their offering significantly with products now applicable to any industry.
Mike’s joining of the team comes at an ideal time for the company as they look to expand their product offering with expansion of their games to include new sports and new markets, beginning with their launch of their fantasy football app in East Africa with BetLion.
“We’re thrilled to have Mike join our executive team, the depth of varied technical knowledge and industry expertise he brings to the table is invaluable, especially considering what we want to achieve as a team this year. The road ahead is exciting and full of opportunities for Incentive Games, Mike is the ideal person to ensure that we capitalise on these opportunities.” says John Gordon, CEO of Incentive Games.
Incentive Games will be present at this year’s ICE London conference, the largest of its kind. If you would like to book a meeting whilst at the event, please contact Dan@incentivegames.com or visit the team at stand N9-506.