Premier Punt is delighted to announce an exciting new partnership with Bauer Media UK, ahead of the 2017/18 English Premier League season. Bauer Media UK reaches over 25 million consumers through their portfolio of multi-platform media and entertainment brands and as part of this, run a family of 43 local radio stations located in the major cities in the UK – “The Bauer City Network”.
At the beginning of the 2017/18 English Premier League season – Premier Punt and The Bauer City Network will release a branded version of its flagship Daily Fantasy Sportsbook app and website – which will be known as “6-SHOT Fantasy Football”.
6-SHOT will initially be promoted across The Bauer City Network, offering 7 million regular listeners all the same fantasy football gameplay as seen on Premier Punt’s own app and website. There will be regular free to play contests promoted on-air across stations such as Key 103 in Manchester, Radio City in Liverpool and Forth 1 & Clyde 1 in Edinburgh and Glasgow respectively, where users will play for free cash prize pots and also have access to the Daily Fantasy Sports Contests.”
John Gordon, CEO of Premier Punt speaking at the launch of the Partnership: “Bauer Media UK and in particular The Bauer City Network really are the perfect partners for our business. Stations in the Bauer City Network champion local communities, strive to deliver a relevant localised offering and unite their listeners in the places they live.”
“In the UK Fantasy Football is something that unites over 7 million regular active players, forming the basis for conversation, banter and friendly competition amongst friends, family, workmates and other social groups. This partnership looks to deliver the biggest weekly prizes in fantasy in Europe.”
Graham Bryce, Group Managing Director of The Bauer City Network said “Our partnership with Premier Punt and 6-SHOT is a natural fit and feeds into our core values of fun and entertainment alongside our football coverage and analysis shows across the network”
6-SHOT Fantasy Football will launch in the App Store for iOS and Google Play for Android in early August.
About Bauer Media: Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, Kiss, Grazia, Empire, TV Choice, Take a Break, Bella, Magic and Absolute Radio. It creates and curates entertaining media content that audiences love whenever, wherever and however they want through a multi-channel strategy and a focus on product excellence and audience insight. The result is an exciting array of influential brands, content and talent which provide compelling and engaging advertising opportunities with valuable audiences for UK commercial partners. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.